Tidal LIVE AR Filters
About
AR filters were developed for Tidal Live, a feature for real-time listening sessions, using the LIVE emblem. The “upcoming” and “live” filters aimed to engage both new and existing users on platforms like Snapchat and TikTok.
Client
Tidal
Category
AR
Motion
Art Direction
The campaign featured artists like Diplo, Matea, Aluna, and Paopao hosting exclusive live sessions, giving users the chance to listen to their favorite tracks in real-time. Visuals from this collaboration inspired the development of AR filters, with the LIVE emblem as a central design element.
